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Please view the instructions and complete the First Draft of my Business Essay Due…It must be at least 3 pages in length and follow the case scenario that is attached as well as the instructionsTHERE CAN BE NO PLAGIARISM AT ALLIT 210 Final Project Case Scenario
For this project, imagine that you work for a small brick-and-mortar business specializing in designer
clothing, shoes, and handbags. Your business offers discounted designer clothing and accessories for
men and women. There are two full-time employees and three part-time employees. Currently, the
store only has a basic website with a list of a few products, and customers can only purchase items instore. This is a problem because the business is not able to reach customers as easily as its competitors.
The business owner has identified the following companies as its primary e-business competitors:






Zappos
Kohl’s
Macy’s
HauteLook
Nordstrom Rack
Lyst
The ultimate goal of the business is to promote growth with an online presence and become more
customer-focused. The business owner wants to streamline the business processes involved in
integrating a brick-and-mortar business with an e-business. She is aware that there will be some
potential consumer privacy and security concerns associated with this change, and she wants to ensure
that company data is protected internally. She also wants to be confident that the business’s suppliers
and technology vendors do the same.
The business owner is looking for a technology solution that will meet the following key technology
requirements: integrating online shopping, managing inventory and shipping, providing order status and
online payment processing, facilitating collaboration internally and externally (with staff and customers),
managing customer contacts, providing reporting, and being able to use the new technology to manage
the current brick-and-mortar processes (sales, payments, inventory, and customer contact). Currently,
the physical location struggles with managing customer information and does not have a reporting tool
to help management make informed decisions.
Your job will be to research two different technologies and the business market competitors that use
those technologies, and to make a recommendation on the technology solution that you feel would best
position your store to expand its business. Select two of the following technologies to focus on in your
business systems analysis paper:






Big data and knowledge management
Wireless, mobile computing, and mobile commerce
Social computing
Cloud computing
Business analytics and business intelligence solutions
Intelligent systems
IT 210 Milestone One Guidelines and Rubric
Overview: This assignment is the first milestone that you will complete for your final project. In this milestone, you will address the following:






You will begin drafting parts of your final project, focusing on your business requirements, competitors, and technology.
This assignment is an important practice opportunity for you to create a draft, and to get feedback from your instructor to improve your final draft.
The rubric reflects that this is a practice opportunity. You should focus on getting the necessary information into your draft. No draft is perfect.
This milestone aligns with sections I, II, and III of your final project. Use the questions in the critical elements as a guide.
You are free to work in the Final Project Template document or on a separate word document for your drafts.
o It is recommended you use the template to ensure you do not miss any items you need to address. The critical elements are highlighted in
yellow in the template.
The decision matrix is not required for this milestone; however, you will be submitting the decision matrix in Milestone Two. It is recommended that you
use the template provided to help narrow your technology recommendation.
Prompt: Imagine that you work for the small brick-and-mortar business described in the final project case scenario. The owner of your business wants to focus
on generating new revenue through e-commerce, but she knows that this change in operations requires the company to integrate new technology. To gain an
understanding of what the business might need for technology, she has asked you to create a business systems analysis. In this analysis, you will clearly
introduce the problem that your business is facing. Then, you will determine the business requirements for solving that problem, including the requirements
that any new technology needs to meet.
Your goal in the final project is to establish an e-commerce presence, but you must improve the current technology first. Use the Decision Matrix document as
you conduct your research for assistance organizing your thoughts. (You will submit the completed decision matrix in Milestone Two.) For additional resources
on developing the decision matrix, refer to:



Decision Matrix: What It Is and How to Use It: This article defines the decision matrix and discusses how leaders evaluate and prioritize all of their
options when considering solutions to a difficult task.
Decision Matrix Analysis: This article explains how to use a decision matrix analysis, a useful technique for making a choice when many factors must be
balanced. Captioned version of this resource can be found here.
Decision Matrix Example: Use this resource to view an example of a completed decision matrix.
Specifically, the following critical elements must be addressed:
I.
Introduction: In this section, you will briefly introduce the small business from the case scenario, and the problem that it is trying to solve.
A. Clearly state the problem that the business owner is seeking to solve. Be sure to address the question of what your business ultimately wants to
do.
B. Identify and briefly describe the two technologies from the list provided that you will research in your business systems analysis.
II.
Business Requirements: In this section, you will determine what the business requirements are to solve the stated problem, and establish the criteria
that will help form your technology recommendations. You will also articulate why the business owner should undertake the project of integrating new
technology.
A. Explain the objectives of undertaking this project to integrate new technology. In others words, what should the project accomplish, and how
does it support the goal of your business?
B. Provide a project description that explains the purpose of the project. Be sure to address the following:
i.
What does your business need to do to satisfy the objectives?
ii.
What are the desired results at the end of the project?
iii.
Why is it important for your business owner to consider implementing new technology?
C. State the key technological requirements that will be required of any new technology in order to effectively solve your business’s problem. In
other words, what specifically does the technology need to be capable of doing? (These are the technology requirements in the decision matrix.)
III.
Competitors and Technology: In this section, you will describe two competing companies that operate in the same industry as your business. You will
also explain how a company uses the two technologies that you are investigating to determine if the technology may be appropriate for your business to
use. Remember that a list of competing companies was provided to you in the final project case scenario.
A. Technology One: Select one company in the same industry as your own that uses this technology. Briefly describe what that company does and
how it uses this technology to support its business in general. Include specific examples.
B. Technology Two: Select one company in the same industry as your own that uses this technology. Briefly describe what that company does and
how it uses this technology to support its business in general. Include specific examples.
C. Referring to what you learned in your research on the companies above, explain one specific way in which one of the companies is benefitting
from technology, and describe the potential benefit to your business if you were to adopt the same approach.
Rubric
Guidelines for Submission: Your rough draft should be 3–4 pages in length and should follow APA formatting, including double spacing, 12-point Times New
Roman font, and one-inch margins.
Critical Elements
Introduction: State
the Problem
Minimal or No Errors (100%)
States the problem that the
business owner is seeking to
solve, with minimal or no
errors
Significant Errors (75%)
States the problem that the
business owner is seeking to
solve, but response is unclear
or contains inaccuracies
Missing from Draft (0%)
Does not state the problem
that the business owner is
seeking to solve
Value
12
Introduction: Two
Technologies
Identifies and briefly describes
the two technologies that the
student will research in
business systems analysis, with
minimal or no errors
Business
Requirements:
Objectives
Explains the objectives of
project to integrate new
technology, with minimal or no
errors
Business
Requirements:
Project Description
Provides a project description
that explains the purpose of
the project, with minimal or no
errors
Business
Requirements:
Technological
Requirements
Describes the key technological
requirements that will be
required of any new
technology to effectively solve
the business’s problem, with
minimal or no errors
Competitors and
Technology:
Technology One
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, and includes specific
examples with minimal or no
errors
Identifies the two technologies
that the student will research
in business systems analysis,
but does not describe them, or
description contains
inaccuracies
Explains the objectives of
project to integrate new
technology, but explanation is
cursory or illogical or contains
inaccuracies
Provides a project description
that explains the purpose of
the project, but description is
illogical, contains inaccuracies,
or is missing required
components
Describes the key technological
requirements that will be
required of any new
technology to effectively solve
the business’s problem, but
description is missing key
requirements or contains
inaccuracies
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, but does not include
specific examples, or examples
are inappropriate, or
explanation is cursory or
contains inaccuracies
Does not identify the two
technologies that the student
will research in business
systems analysis
12
Does not explain the objectives
of project
12
Does not provide a project
description
12
Does not describe the key
technological requirements
that will be required of any
new technology
12
Does not describe what the
selected competing company
does or explain how it uses the
technology to support its
business
12
Competitors and
Technology:
Technology Two
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, and includes specific
examples with minimal or no
errors
Competitors and
Technology:
Benefitting From
Technology
Explains one specific way in
which one of the competing
companies is benefitting from
technology, and describes the
potential benefit to the
business from the scenario if
they were to adopt the same
approach, with minimal or no
errors
Submission has no major
errors related to citations,
grammar, spelling, syntax, or
organization
Articulation of
Response
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, but does not include
specific examples, or examples
are inappropriate, or
explanation is cursory or
contains inaccuracies
Explains one specific way in
which one of the competing
companies is benefitting from
technology, but does not
describe the potential benefit
to the business from the
scenario, or description is
cursory or illogical
Does not describe what the
selected competing company
does or explain how it uses the
technology to support its
business
12
Does not explain one specific
way in which one of the
competing companies is
benefitting from technology
12
Submission has major errors
related to citations, grammar,
spelling, syntax, or
organization that negatively
impact readability and
articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
4
Total
100%

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