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attched i have the instructions and topic that the paper should be about.

3

Memo

Student’s Name

Institution Affiliation

Course

Instructor’s Name

Date

Memo

Institution Affiliation:

Institution Address:

17-02-2020

To: Instructor’s Name

From: Student’s Name

Subject: Effective Approaches for Financial Management Problems

Managing a successful organization is associated with a list of challenges, and the greatest of them all is maintaining a healthy level of financial stability. Many business organization has their unique set of problems, but financial problems, particularly budgeting and cash flow problems, face all industries. This paper is intended for business organizations facing financial challenges: budgeting and cash flow issues. The audience would be interested because this information will help free them from excessive expenditure commitments.

Several factors cause financial issues, one of which is the lack of cash flow. Insufficient capital makes it hard for businesses to get capital to afford to pay for bills and grow the business. Another factor is bootstrapping. Many businesses, especially small businesses, choose to fund the entire enterprise out of their pocket and immediately hit the financial wall. Today, businesses fall into the trap of overspending on promotion without researching the art of advertising, with ends up being a waste of funds. Another factor is poor accounting practices. Businesses engage in inefficient accountant and budgeting practices that will land them in trouble.

These problems can easily be addressed when businesses use the following approaches while budgeting and cash flow to ensure high financial stability. Businesses should ensure they have good credit to get approved for fast business funding. Companies should use a balanced approach; get lenders and investors instead of using everything in their pocket as funds for advertising. The corporate needs to outsource everything to a marketing agency and study advertising by themselves. Companies should consider hiring professional accountants or taking courses on using basic accounting software.

Kindly consider my propositions, and if you have any questions, please forward them to me. Your participation in this will help to finally help businesses out there become free from financial challenges, and realize success.

Writing Assignment #5
White Paper for an External Audience

Summary of the Assignment:

• Task: In this paper, you will write a document that provides information that an external
audience can use to inform a decision.

We have read various white papers in the class this semester. White papers can be any

one of the following types:

o technical papers
o business benefit papers
o advocacy papers
o hybrid technical/business papers

The CANRIGHT document that is provided in the class in LEO describes all four of

these types of white papers.

• Length: 1300-1600 words

• Graphics: at least three graphics, one of which has to be original

• Format in Citing and Listing Sources: APA

• Number and Sources: at least five sources, at least one of which has to be obtained
through OneSearch

Brief Description of the White Paper:

In preparing for this assignment, you will want to review the following video:

“White Papers: An Introduction to the Genre and Its Expectations,” from the Purdue OWL

You may take any of the following approaches:

• a general white paper to an external audience – written to individuals in a particular
industry or field of study, but not an organization you are a part of. The white paper

could address a problem you are attempting to solve in the organization or to inform an

external audience about a relevant trend.

• a white paper promoting a new product or service to potential customers. This is an
example of a white paper to an external audience, but it features different rhetorical

considerations than the typical white paper written to an external audience does.

Both options are discussed in the Purdue OWL video mentioned above.

Please note: You will not be writing a white paper to your boss or to superiors in the

company for which you work.

That type of paper would be an internal white paper. If you take WRTG 394, you can

write that type of paper. For WRTG 393, we ask for a white paper to an external audience.

Strategies to Consider for the White Paper:

Please follow these guidelines:

• have a focused topic. Please see the sample white papers from previous students for
examples of how previous topics have been developed for this paper.

• write to a reasonably focused and identified audience

o A white paper to an external audience can have a fairly broad audience, but the
paper should focus on a particular problem that the audience is experiencing.

For example, you could write a white paper on better ways of training employees

to detect phishing scams. The audience would be a broad range of managers and

IT professionals. However, the problem they all share would be clear: Phishing

emails have become a problem for cybersecurity in many companies.

You could write a white paper on better ways of teaching English grammar online

to high school students. The audience would be a broad range of English

instructors and principals of high schools, perhaps parents of high school students

as well. However, the problem they all share would be clear: Current approaches

to teaching grammar to high school students in an online format are not working

as they should.

• integrate thorough research

• do not make a “hard sell” to the audience about what action it should take. Your white
paper is designed to inform an audience of a possible solution to a problem. The Purdue

OWL video mentions this principle. This is one reason the video refers to the white

paper as a backgrounder report.

Continue to the next page

How to Organize the White Paper:
Please include the following sections in your white paper:

• Executive Summary

• Introduction

• Previous Approaches

• New Findings

• Conclusion

• References

• In the Executive Summary, summarize your research and your purpose. The executive
summary should be a stand-alone document. It should be written in such a way that a

busy executive could read the executive summary and know exactly what the paper is

about without reading the rest of the paper.

• In the Introduction, you lay some groundwork for your readers for the details that will
be introduced in the white paper. At a minimum, you need to define key terms in this

section. You might also share an anecdote or illustration to describe why this topic is

important.

• In the Previous Approaches section, you will describe the approaches or strategies that
are currently used for the issue. For example, if you are writing a white paper about a

new way to train employees on how to detect and ward off phishing scams, you would

review what training procedures are being conducted now by most companies to help

them detect and ward off phishing scams. You could show the challenges or problems

that the current training features. You might show that employees are still falling prey to

phishing scams despite this training, or that employees find the training uninspiring,

boring, and routine.

In this section of the white paper, your use of sources will be very important. You should

integrate research to show that the problems you have identified exist. For example, in

the situation described above, you would need sources to give evidence that employees

find training ineffective.

• In the New Findings section, you will describe a new approach to addressing the
problem you have identified.

For example, if you are writing a white paper about a new way to train employees on how

to detect and ward off phishing scams, you would show why a new approach to training

employees on phishing scams would be more effective than the current approaches.

Perhaps the current approaches are boring online tutorials, and you are proposing exciting

onsite training sessions complete with scenarios, role-playing, and group work.

You would want to integrate research to show that your new approaches might be

superior. For example, you might cite a study that indicates that online tutorials are

boring and that employees want more interaction. The more research, the more

persuasive your argument will be.

• In the Conclusion section, you briefly review what the problem is, how the research
shows that is is a problem, and what the potential new approach is.

• In the References, you will list your sources that you cited in the paper. You will list
them in APA format. Please note that the lectures on white papers that you have viewed

and examples of white papers you may have read may not have used APA format. You

will be using APA format in this assignment.

You are required to have at least five sources for your paper. In addition, at least one of

them is to have been acquired through UMGC Library OneSearch.

Length of the Paper:

Your white paper should be 1300-1600 words in length. Again, you are required to use at least

five sources, with at least one of them being acquired through UMGC Library OneSearch.

Graphics:

Your white paper should incorporate at least three graphics. Graphics can include tables, charts,

or graphs showing some research findings. They can also be images that are relevant to the topic

of the white paper.

At least one of the graphics must be original. Original graphics can include photos taken by you

or tables, charts, or graphs developed by you.

For example, using the situation described previously, you could integrate the following:

• a table that illustrates what percentage of companies use online tutorials to train their
employees on phishing attacks

• a graph that features how training on phishing has increased while successful phishing
attacks have also increased, thus demonstrating the ineffectiveness of the training.

• an image of employees clicking routinely through an online tutorial on phishing.

To see examples of graphics used in white papers, see the Purdue OWL video, “White Papers:

An Introduction to the Genre and Its Expectations,” at the 3:27 mark, at the 5:29 mark, at the

6:58 mark, at the 7:01 mark, at the 7:11 mark, at the 7:43 mark, and at the 7:58 mark.

Due Date:

Your instructor will notify you of the due date. You will write a first draft, your instructor will

comment on the first draft, and you will submit a second draft using the comments as your guide.

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