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Drone Delivery Case Study

You are an intern at a manufacturing facility. Your boss, the production manager, has seen consumer surveys supporting drone delivery of small packages. She thinks there may be an opportunity for the company to begin manufacturing package delivery drones. She would like your help in preparing a judgmental forecast.
The production manager has a list of 200 leaders of package delivery companies and large online retailers that could purchase drones. Your assignment is below.
Develop a 10-question survey using www.surveymonkey.com. You will find some help on the Survey Monkey website with developing survey questions. Theoretically, you would be asked to send the survey to the 200 leaders, and their responses would help create a forecast of the potential for entering the business of manufacturing package delivery drones. (Do not actually send your survey to any business leaders.)
Write a two-page business report to the production manager. Start by providing the link to the survey you created. Then, explain in detail why you included the questions you did and how they will help with the forecast. Suggest at least two other sources of opinions that can also contribute to the forecast.
Be creative as far as the format of the report is concerned; however, make certain to include a title page and reference page in addition to your two pages of content. Use at least one outside source, and make certain that your references are formatted in APA style.
Note: The scenario in this case study has been developed for this course and is not a real situation.

BBA 4851, Production Management 1

Course Learning Outcomes for Unit III

Upon completion of this unit, students should be able to:

3. Analyze the application of different forecasting approaches and methods.
3.1 Develop a survey in order to facilitate a forecast of demand.
3.2 Explain how survey questions and other opinions will contribute to a forecast.

Course/Unit
Learning Outcomes

Learning Activity

3

Lessons 1, 2, 3, 4, and 5
Mathematical Patterns May Help Forecast Future Crimes video
“Drone Delivery Gets Sky-High Approval” article
Trend Analysis: Why Do Businesses Fail? video
Regression Plots video
“The Great Recession” article
Forecasting in Business video
Case Study

3.1
Lessons 1, 2, 3, 4, and 5
Using Focus Groups in Research video
Case Study

3.2

Lessons 1, 2, 3, 4, and 5
“Improving Forecasts for Better Decision-Making” article
Calculating the Regression Line video
“New York After 9/11: Description, Limited Analysis” article
Case Study

Reading Assignment

All of the required reading assignments can be found within the interactive lessons. Be sure to open the
required reading and video links in the lessons as you may be tested on your knowledge and understanding
of that material as well as the information in the unit lessons.

Unit Lesson

Please be sure to maximize your Internet browser so that you can view each individual lesson on a full
screen, ensuring that all content is made visible.

Click here to access Unit III – Lesson 1.

Click here to access the presentation transcript.
Click here to access the Mathematical Patterns May Help Forecast Future Crimes video transcript.

UNIT III STUDY GUIDE

Forecasting

BBA 4851, Production Management 2

UNIT x STUDY GUIDE

Title

Click here to access Unit III – Lesson 2.

Click here to access the presentation transcript.
Click here to access the Using Focus Groups in Research video transcript.

Click here to access Unit III – Lesson 3.

Click here to access the presentation transcript.
Click here to access the Trend Analysis: Why Do Businesses Fail? video transcript.

Click here to access Unit III – Lesson 4.

Click here to access the presentation transcript.
Click here to access the Regression Plots video transcript.
Click here to access the Calculating the Regression Line video transcript.

Click here to access Unit III – Lesson 5.

Click here to access the presentation transcript.
Click here to access the Forecasting in Business video transcript.

Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid students in their course of study. You do not have to submit
them. If you have questions, contact your instructor for further guidance and information.

A Check For Understanding activity can be found within Lesson 1.

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