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AG 4010 Book/Video Assignment Rubric (Total Points 12)
Being
scored on:

0
Unacceptable

1
Poor/Very Limited

2
OK/Good

3
Excellent

Criteria 1:
Word count
and
organization

100 words
or less
and/or single
spaced.

Greater than 100 words
without paragraphs
and/or single spaced.

Greater than 100 words
with two or more
paragraphs with a minimum
of one citations in each
paragraph and/or single
spaced.

Greater than 100 words and at
least three paragraphs with a
minimum of one citation in each
paragraph AND double spaced.

Criteria 2:
Critical
Thinking
and use of
ethical
theory

No ethical
theories
applied

Minimal application of
ethical theory

Good application of ethical
theory

Detailed application of ethical
theory

Criteria 3:
Number of
ethical
theory
citations
used in
support.
These
should add
value and be
meaningful.

No ethical
theory
citations
(paraphrase
or direct
quotes). Pp,
video,
topical and
Open Web
citations do
not count.

2 or fewer ethical theory
citations (paraphrase or
direct quotes from 2 or
fewer sources) used to
define ethical theory (or
theories) being applied.
(NO Pp, video citations,
topical or Open Web).
Sources are well-
rounded, peer-reviewed
ethical theory sources
(philosophical in nature).
(Must be reputable: CPP
library or S-L textbook).

3 ethical theory citations
(paraphrase or direct quotes
from 3 different sources)
used to define ethical
theory (or theories) being
applied. (NO Pp, video
citations, topical or Open
Web). Sources are well-
rounded, peer-reviewed
ethical theory sources
(philosophical in nature).
(Must be reputable: CPP
library or S-L textbook).

3 or more ethical theory citations
(paraphrase or direct quotes from
3 different sources) used to
define ethical theory (or
theories) being applied. (NO Pp,
video citations, topical or Open
Web). Sources are well-rounded,
peer-reviewed ethical theory
sources (philosophical in nature).
(Must be reputable: CPP library or
S-L textbook).

Criteria 4:
APA
citations and
References
section

Numerous
improper
APA
citations
and/or
References
errors. Use
APA book!

2 or more improper APA
citations and/or
References errors. Use
APA book!

1-2 improper APA citations
and/or References errors.
Use APA book!

Proper APA citations and
References section on sources
used. When you cite make sure
and list the page number or
paragraph number. Use APA
book!

Note: Extra points deducted for misspelling, poor grammar or errors made repeatedly week after week after corrections
and feedback have already been given. Professor reserves the right to deduct points, give warnings or zeros for
submissions slightly over 30% similarity (includes References section at end). If you are having trouble with % similarity,
paraphrase MORE and direct quote less and include more original thought to reduce. Zeros can and will be given for
submissions that do not follow the prompt or have % similarity exceeding the 30% threshold.

Ethical egoism fosters an environment of competition and promotes lack of selflessness.

Because self-interest differs from person to person, competition to fulfill personal self-interest

becomes acceptable. For example, many people who have careers in the trade of business view

personal gratification and fulfillment as essential to success. Pursuing one’s self interest demands

that individual desires are elevated above another’s. Ethical egoism does not allow consideration

for another person’s needs or permit aiding someone to reach their personal goals (Debelijak &

Krkac, 2008). This philosophy fundamentally alters how society and individuals uphold or value

standards of morality. If one’s goal in life is to seek personal satisfaction, then it is morally

justified via ethical egoism. However, there are serious ramifications to this self-seeking ethical

philosophy.

Ethical egoism advocates individual preservation above the common welfare of society.

If one’s desire is to steal believing he is justified because his own self-interest is being fulfilled,

then he commits the crime with the belief that he is morally justified in doing so. An action is

moral so long as self-interest is the only goal being achieved. Individual interests and social

welfare are often in conflict due to the reality that self-interest does not permit self-sacrifice.

Ethical egoism mandates that social welfare is not a priority, not even a consideration when

contemplating how best to pursue one’s self-interest (Olson, 1961). This corrupt pattern of

thinking creates a fixation on individual preservation rather than universal prosperity. Therefore,

the only one benefiting from ethical egoism is a single individual. Everyone’s needs are not met

nor are they considered important. It is a human being’s tendency to value or pursue self-interest

at the cost of common welfare and prosperity.

Individualism states that the interests or desires of an individual are regarded as supreme.

Individualism is often associated with the ethical egoism because an individual’s desires are

considered paramount above the collective society. As a result, the individual relates to society

or their community based upon what said community can offer them as an individual. There

exists no internal motive to assist another individual in pursing their desires or achieving their

goals. Ethical egoism is self-centered by nature which causes a disconnect and lack of care for

another’s prosperity (Gantt & Burton, 2013).

I believe that the only benefit to pursuing self-interest is temporary fulfillment of a

particular desire. A society or community cannot benefit from each individual seeking self-

satisfaction. This self-centered philosophy ultimately leads to competition and misplaced

animosity between people. It would be impossible to encourage, uplift, or connect with others if

we are viewing each other as obstacles or hindrances to our selfish desires. I find ethical egoism

to personify the selfish, depraved nature characteristic of human beings. If self-interest is the idol

to be worshipped, then other people will suffer the concequences of such narrow-minded

thinking. I believe that many people benefit when we put aside our self-interest to acknowledge

and consider another person’s needs above our own.

References:

Debelijak, J. & Krkac, K. (2008). “Me, myself & I”: Practical egoism, selfishness, self-interest

and business ethics. Social Responsibility Journal, 4(1/2), 217-227.

Gantt, E. E., & Burton, J. (2013). Egoism, altruism, and the ethical foundations of personhood.

Journal of Humanistic Psychology, 53(4), 438-460.

Olson, R.G. (1961). Ethical egoism and social welfare. Philosophy and Phenomenological

Research, 21(4), 528-536.

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